In his latest book, The Political Mind, author George Lakoff takes some complex concepts about cognition and brain function and makes them simple and easy to understand. He then applies his study to the realm of politics and comes up with a surprising conclusion: "Conservatives have been winning because they have accepted a reality that most progressives have not: namely that reason (thought) is largely unconscious."
Lakoff's argument is simple. Conservatives and progressives have completely different moral worldviews. The conservative worldview -- what Lakoff terms "the strict father" -- favors discipline and obedience. (Think, Guant